Using the 2022-2023 season as a stepping stone, will the professional basketball box office gain momentum?
The total number of spectators for the ‘2022-2023 SKT A-Dot Professional Basketball’, which completed a long run of about 7 months, was 687,303 (599,572 regular league + 87,731 PO). According to the announcement of the Korean Basketball League (KBL) on the 10th, 80% of the 868,567 players (763,849 regular league + 104,718 PO) in the 2018-2019 season before the novel coronavirus infection (Corona 19) pandemic era level has been restored. The total admission revenue of the 10 clubs was 8.64 billion won, exceeding the previous record of 7.2 billion won in the 2018-2019 season, a record high. The ‘Re:bound KBL 3-step revival strategy’, which has continued since last season, has also gained more momentum.
This season’s pro basketball drew great attention from fans with the fierce ranking competition that continued throughout the regular season and the all-time great match between Anyang KGC and Seoul SK, which advanced to the championship match. In particular, the number of regular league spectators completely escaped from the aftermath of Corona 19 and exploded by 114% compared to last season (280,609).
The total number of PO (playoff) spectators (87,731) increased by 55% compared to last season. The championship match between KGC and SK, which showed an all-time great match up to the 7th game in 14 years, recorded a full crowd for 6 consecutive games from the 2nd game to the 7th game, and the 7th game drew the most spectators this season (5905). The total number of spectators for the championship match reached 37,059.카지노사이트
It is analyzed that the integrated marketing platform business, which KBL introduced for the first time in domestic professional sports from the 2020-2021 season and operated for the third season, is also taking its place. 120,000 new members joined this season alone, and currently has 280,000 members. The most notable achievement since the introduction of the integrated marketing platform is the increase in ticket revenue. By analyzing consumption patterns and carrying out customized marketing according to characteristics, the ratio of paid audiences has increased to 90%, and the unit price has also risen to 12,566 won.
A KBL official said on the 10th, “We will continue to hold various events with 10 clubs through the integrated marketing platform and increase customer satisfaction through active customized marketing.”